Blog Post – One
Online Presence – One (Ideating)
This week I joined a group with Alice Buckley, Ruby Simpson and Millie Haley. We came together and discussed our interests and ideas on the creation of our digital artefact.
Through information from the lectures and tutorials, we looked at our options in regards to the following:
FEFO = Fail Early, Fail Often
To be success we need to be releasing content frequently, thus a tight feedback loop between creator and user will need to be developed. This development allows us to make mistakes that won’t be critical as long as we iterate. To do this we have given each person in the group a day to post and upload content to keep a flowing process.
FIST = Fast, Inexpensive, Simple, Tiny
In order for us to incorporate FIST we need to move fast (optimising for rapid prototyping), use inexpensive components (including time), simplify as much as possible (e.g. memes vs films), and finally build tiny and iterate (optimize for series).
Fast = We created our platforms straight away, which enabled us to receive feedback instantly.
Inexpensive = We want to have productive time management and use our resources effectively. Although Instagram is free, we know it’s time consuming so we will incorporate websites like reddit, which is easier to control.
Simple = To promote our DA we could use memes instead of film.
Tiny = If our project becomes a larger series we will control it by producing smaller chunks of content.
In regards to observing, we are searching for problems that may appear or even opportunities that may come up. From our lectures, we know the emergence will be from our user group that our content is directed towards. Questions we need to ask ourself may include social utility, “Is this content meaningful and useful for our target market”
The reason why we have directed our DA towards university students is because we want to connect on a personal and direct level. If we aim towards a mass audience, we won’t be able to connect.
In this cyclical process we need to be looking into the defining stage. The stage where you synthesise your observations about your users into an actionable problem statement.
Through Instagram, Reddit and Facebook shares and comments we are able to observe what the users do, say, feel and think.
Ideas:
Of course food was priority that we all enjoyed, which leads us to the conversation of healthy quick and effective ways we all make our dinner at college. We found through conversations with other university students, that they struggled to cook and find recipes that would fit into their busy time schedule. Thus, places like McDonalds or frozen food from Coles was there first option.
Once we all agreed that healthy and easy food ideas would be our prime goal, we looked more into our image. Alice majoring in design got straight onto our logo while we discussed our name. The following image displays our logo and the name we have gone for ‘Chomp’.
Next we looked into inspiration. Places like Pinterest, Buzzfeed and Reddit helped us visualise what platforms we could use such as Reddit, Instagram or Facebook. Factors such as layout, camera angles and simple videos were aspects from our research.
Myself, majoring in digital and social media, I was in charge of setting up the different social platforms. I incorporated a mix of platforms to suit our target market. Instagram is a place were on average teens spend 53 minutes per day.
We wanted to expand our options of platforms and Reddit was a favourite as we would be attracting an audience that specifically had a need in our DA.
To conclude with my online presence part-one, by incorporating thinking, observing, defining and Ideating concepts that we have learn’t in tutorials and lectures we will learn to expand our business in a successful manner. Through the several displays of social platforms, we will find our target market, university students. Through research and inspiration I feel like we have all envisioned our future goals and we look forward to seeing where our DA leads us to.
Last but not least…shout out to the one and only…
TRAVIS!!!!
Week 4 – Blog post
Music genre’s have evolved over many year, beginning from one cultural to hybridising all over the globe. Although globalisation is important in order for us to come together as one, the negative down fall results in cultural appropriation. Cultural appropriation is the disacknowledgment or inappropriate adoption of of customs, practices or ideas.
Hip Hop originated in the African American economically depressed section of New York in the late 1970s. This global example highlights ways that hip hop has been localised to suit that cultures issues and concerns.
Black hair has been a central element of black culture. It’s something that requires upkeep in order for it to grow and be healthy. It’s always been apart of black woman identity to tie their hair up. This can include braids, locks, twists and cornrows creating a functional way of keeping thick black hair unknotted and fashionable. Hair is a big part of rap and black culture continuing on in todays society, combining with pop culture. This genre of music didn’t just associate with hairstyles but also clothing and accessories. In todays age, Eminem’s Hip Hop album has been awarded four times platinum and became a huge success in the hip hop world, highlighting hybridisation. Miley cyrus started the ‘twerk’ and used black people as props in her music video. Katy Perry inserted a picture of Aretha franklin in her video plus black hand signs.
Eberhardt et al. (2015) talks about white rapper Iggy Azalea saying that she “represents an extreme and dangerous instance of…the appropriation of black cultural
forms by whites” (2015, p. 309). Azalea bases her looks off African-American styles without having to struggle like the lived experiences of African-American woman.
Cultural appropriation became apparent and created a inappropriate alteration of the history and culture of pop. This was because white musicians who adapted this style of genre, failed to speak on racism that partners with black identity.
As Azealia banks demonstrates on twitter “Its funny to see people like Igloo Australia silent when these things happen…Black culture is cool, but black issues aren’t huh?” This tweet highlights how complicated it’s been. Hip hop is a genre that comes from struggle, jazz and blues during the slavery period in American culture. Current artists need to respect the origin of these genres and deal with then in a sensitive and respectful way.
This week I watched the movie ‘La La Land by Damien Chazelle. With over 14 oscar nominations, it was criticised for its treatment of race, gender and Jazz. Various marginalised communities emerged to take the film down. As Ira Madison 111 noted ““If you’re gonna make a film about an artist staying true to the roots of jazz against the odds and against modern reinventions of the genre,” from MTV NEWS “you’d think that artist would be black.” Ryan Gosling playing main character Sebastian, a devoted artist of traditional jazz has caused controversy. People are disturbed that actor John Legend, the major African american figure in the movie was drawn as the musical sellout who Sebastian sees it, has corrupted jazz into a weak pop album. This creates a portrayal of the white person that wants to conserve the original black culture of Jazz while the black guy is the sellout.
Week 3 – Blog Post
Spectre
Blog Post week 3 • Watch a movie and write a review! • Where was it made? • Who is its intended audience? • What kinds of cultural knowledge do you need to make sense of it? • How does it relate to the ideas of cultural homogenisation (Media produced by powerful countries) /hybridisation (Powerful Medias ); cultural proximity; the Global North/South divide?
This week I watched the action packed, 2015 spy film, Spectre directed by Sam Mendes. The movie features Daniel Craig as the fictional MI6 agent James Bond. Bond is an iconic character posing a universal appeal due to his charm, good looks and the ability to catch all the bad guys.
Bond movies have continued to incorporate exotic locations throughout its movies from all over the world. Spectre was given a budget between $245-300 million, resulting in a huge global project. Combined in the one movie, the audience viewed locations including Mexico City, Rome, Solden, Morocco, Australia and the Pinewood studios in London. As noted by Joseph D Staubhaar (2003), people reject TV programs that are too fair from their culture, due to local stars, familiarity or location. From the creation of Bond movies, the enterprise has incorporated many cultures, and and global landscapes enticing a larger amount of global viewers. Integrating national issues such as sex, family, and power.
The intended audience has changed over time throughout the franchise as the film has learnt to move with time. The advantage of Bond being a strong, independent, unemotional handsome man, is that any man on this planet desires to be like Bond to some degree. Which, again engages a large global audience of men. Due to their use of language change, partnership with Netflix and the release of the movie globally the movie has included a large global audience.
The bond movies have different language voiceovers to suit their audience, as they gain a greater understanding and cultural proximity. Nikki van der Zyl, 48, has been the German-speaking voice from James Bond, resulting in a familiarity for its target audience in Germany. He is now so closely associated with the role that germans often ask her to repeat some of Bond’s better-known catchphrases.
Spectre was produced by Eon Productions for Metro-Goldwyn-Mayer and Columbia Pictures in Britain. It relates to the idea of cultural homogenisation, as the movie was produced in Britain, thus it is part of the global North. Being in the global north, means that the country tends to be wealthier, meaning they will have a bigger budget, thus have the ability to go global.
While Thunderball and Never Say Never Again were the only flat out remake, it can be argued several Bond films are so close to re-treads they could be in fact remakes.
No one goes to a Bond film expecting to see something new. People go because they know exactly what they’re going to get: a cocktail of girls, gadgets, violence, and exotic locations. The producers have hit upon a formula that has lasted 50 years and has proved popular with audiences of all demographics.
Berry, C. (2003). “What’s big about the big film?”: “de-Westernizing” the blockbuster in Korea and China. In J. Stringer (Ed.), Movie Blockbuster (pp. 217-229). London: Routledge- En.wikipedia.org. (2019). Nikki van der Zyl. [online] Available at: https://en.wikipedia.org/wiki/Nikki_van_der_Zyl [Accessed 28 Aug. 2019].
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Pitch – Digital Artefact
CONCEPT: What you intend to do…
As a team, Lauren, Millie, Ruby and I have decided to create an online health journey based on cooking recipes and diet plans for University students. Cooking is a passion and interest which we all share, more importantly our love for health and nutrition is what has promoted our digital artefact idea.Our team will create an online health journey named CHOMP, based on the concept of FIST.
METHODOLOGY: How you intend to do it…
We will reach our target market and base our digital artefact on social media platforms like Instagram, Facebook, Youtube and Soundcloud. Also, we have created a Reddit account which allows direct engagement and contact with consumers, and feedback is more applicable.
On these platforms, we will showcase a variety of simple healthy recipes for Uni students via a range of videos with the ingredients, step by step guides and tips. On our platforms, we will also include inspiring posts, quotes, interviews with chefs and local cooks, and discounts for cooking utensils which we will eventually provide through partners.
UTILITY: Why is this project relevant to users of your artefact…
During our first semester of University, our team has noticed a major problem which majority of University students encounter. Uni students tend to get sucked into unhealthy habits e.g. ordering uber eats, or the quick drop by Maccas or KFC on the way home. So, our digital artefact aims to rescue Uni students and encourage healthy eating by shifting their habits.
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This week
Introduce yourselves online
How global are you?
QB 